Role: Mission, Outcomes, Competencies, Requirements
Be sure to read more about the position below, then click to apply
To ensure maximum exposure of advertising to the target audience, surpassing our competition while adhering to budget constraints to drive maximum conversion rates and ROAS. To do this you will be comfortable with collecting and analyzing performance data, and generating reports for data driven changes focused on results. You will keep a good balance between the quality and quantity of leads across all campaigns, striving for an optimal cost per lead. You will have an understanding of marketing funnels. You will be constantly learning and will use your research and knowledge to assist our clients and company in refining target audiences and implementing effective strategies to engage and convert those audiences. You love to win and are always looking for ways to not only maintain measurable performance to KPI but constantly surpass your best. To do this you are constantly studying the ad platforms you manage while looking for insights and creative approaches to maximize performance from around the industry.
Maintain health and performance of client's ads to meet and exceed CPL KPI's
Manage health and performance of house ads for client acquisition
Maintain health and performance of company advertising platforms
Maintain a full understanding of all components of inbound and outbound advertising funnels with the ability to drive implementation of current and future strategies
Data driven decision making to generate better results for inbound and outbound advertising
Thrives with both repetitive and new tasks
Data-driven - loves reporting, using data to determine decision-making and analyzing marketing data
Hungry Learner - Constantly looking to improve and beat their current best, exploring new ways, asking questions, to see if something could be better. Other would say you’re “Self-Directed” and often “Inquisitive”
Always Resourceful - Confronts a problem, challenge, or roadblock and immediately starts looking for and seeking out a resolution. You act without being told what to do.
Efficiency Driver - Often referred to by others as a “Problem solver”, “Fixer” and someone who “Likes Efficiency.”
Proactive- Acts without being told what to do. Brings new ideas to the company
High work ethic - Possesses a strong willingness to work hard and sometimes long hours to get the job done. Has a track record of working hard.
High standards - Expects personal performance and team performance to be nothing short of the best.
Attention to detail - Does not let important details slip through the cracks or derail a project.
Follow-through on commitments - Lives up to verbal and written agreements with an understanding of the high level of responsibility the position holds to our team and clients, and the time and effort necessary to follow through on these commitments.
Teamwork - Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.
Flexibility/adaptability - Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change.
Openness to criticism and ideas - Often solicits feedback and reacts calmly to criticism or constructive feedback
Optimization is Life - Well organized and detail oriented, often having a “certain way” they think many things should be done.
Prior experience in media buying, facebook advertising, or similar
Experience with Google Suite, specifically Sheets
Well-organized, detail oriented, ability to multitask with great follow-up skills and superior communication
Ability to learn at a high rate and hungry for more knowledge
Able to research information and develop competencies alone then apply them quickly and accurately
Quiet home office
Reliable, fast internet connection with a modern computer
Computer:
Less than 3 years old
With high quality video camera for meetings
With high quality audio for communication and meetings
High speed internet with average speeds above 25 MB/s or higher
Strong English communication skills, both written and verbal
Excellent at solving problems and being always resourceful (alone and with other people)
Must be fully available and able to complete work during US Central Time, Monday - Friday, 9 am - 5 pm CT
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